Portfolio - yogaforchildren.net
Challenge
The client wanted a website to help grow her yoga for children business. The site needed to streamline the way her potential and current clients learned about all her services and classes. In addition, she wanted the site to communicate the youthfulness and playfulness of children and to serve as a resource to educate on the long term benefits of yoga in children's development.
Solution
The website was created from scratch using colors and designs that appealed to the esthetic sense of the client and that communicated childhood's playfulness. The sites colors, main fonts and photos create a mood of childhood. All the information necessary to know her service offering is there. General summaries of her services where added in addition to more in-depth sections. To increase the clients credibility the use of testimonials, of technical language when required, of large set of photos of children in challenging yoga poses and of a good relevant bio. were used.
Results
The website has attracted a continuous number of relevant
visitors everyday of the week. It has allowed the client
to use it as the main educational and promotinal vehicle for her
business saving time and money. Although she has
literature of her business that she hands out, it is reduced in
detail and size because she adds the website url on the
handouts. Clients that want more in-depth detail go to her
website. The site has also helped the client differentiate
herself from other similar businesses in the area because she is
one of the few with a website. By adding the url of her
site to yoga business directories the client stands out from the
rest of the related businesses. Prospective customer
reading the directories have an easy way to quickly and
efficiently learn more about the business in a self-service
manner.
